February 13, 2017
What to look for in a lead generation company?
Outsourcing lead generation continues to be an effective and cost-efficient business strategy for many companies. Recent studies show that seven out of ten businesses consider finding high quality leads their top priority. Companies cannot afford the mistakes that commonly plague in-house lead generation. From lacking follow-up to getting buried with other work related tasks, these inadvertent errors waste precious lead generation time.
If you’re considering outsourcing your leads to a lead generation company here are some things to look for:
1. Multi-channel approach:
Implementing a digital marketing strategy will greatly help your lead generation efforts. Content strategy that utilizes search engine optimization and proper contextual links will help you achieve a high position on google. Social Media is here to stay and continued efforts to include social will help drive traffic to your website. Look for a lead generation company that can help you with an overall approach to your leads.
2. Partnership and Communication
Entering into a partnership with a lead generation is an exciting but serious decision. When you choose a lead generation company, be mindful of how well they communicate during the proposal process. A trusted sales partner will offer fresh insight, helpful ideas and offer transparency at every step. Always choose alignment and long term cohesiveness over flashy sales operations and promises. Choosing a partner that has similar business values and culture is so important. Sales at its core is helping people. This includes long-term relationships, solutions that produce revenue, education, and trust. If your sales outsourcing options seem to have more style than substance, you might want to continue your search.
3. Track record and currently clients
Don’t be afraid to ask your prospective lead generation company for their current client list, or some previous testimonies. Case studies are very helpful to understand what a lead generation company can offer to you.
Ask to meet the team and read the reviews. A company that specializes in sales should be specialized in closing business for themselves and you should be confident in their ability and track record. Ensure that your prospective lead generation teams are providing real value and not just inflated promises. It takes investment from both the company and the sales partner to ensure sales performance adequately meets expectation.
4. Strategy and Substance
A vibrant and wildly sales outsourcing partnership isn’t just about finding a company that can provide you with dials, connects and bodies in a seat. The ideal partner will have a diverse solution that uses real-time market intelligence, technology, and trusted sales advice throughout the process. You should be receiving smart business intelligence that helps you grow your business and offering, rather than making guesses. The ideal sales partner will bring you strategy, ideas and solutions. You need a partner that offers a blended solution that uses relevant technologies designed to prepare a program for success before a call is made. They should provide you with smart business intelligence that tells you how to get the best results, rather than relying on carpet bombing your customers with calls hoping for success.
At SalesEvolve, providing you with exceptional lead generation results is our passion.
You need a flexible, transparent, customized and accountable lead generation program and we want to deliver it.
SalesEvolve’s strategic approach to sales involves process, planning, and execution. With your unique needs in mind, we pare the right the right strategy plus the right people to implement and deliver results for you.
Gaining intelligence for your market and ideal client you will see value every step of the way.
You never have to guess what we are doing, as we provide clarity through updates and reports. Open and honest feedback is just one of the ways we get you the results you need. You’ll recognize value every step of the way. We can provide you with metrics and business intelligence to measure the effectiveness of your sales programs.
We work with you to deliver exceptional results and help you realize your revenue goals. Let’s get started today!