strategy

Psychology-of-Objection-Handling-SalesEvolve

The Psychology of Objection Handling

An objection is a term used in sales to describe a type of roadblock or challenge that a potential customer will raise that stands in their way of choosing to buy your product or service.

Customer-Strategy-SalesEvolve

Common Sales Issues in Manufacturing – Part 4: Customer Strategy

Shifting focus from internal to external. We’ve talked about internal issues that a lot of companies need to resolve. It’s now time to talk about external factors. Moving into customer strategy, like we’ve mentioned before, the strategy needs to shift from reactive to proactive. Companies need to turn their focus outward instead of wait for …

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