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The Importance of a CRM – A different perspective

By: Justin Vanhartingsveldt, Co-President & Co-Founder, SalesEvolve If you were asked, “Why does my company need a CRM?”, how would you respond? Salespeople will tell you that they are helpful tools to store customer data, to stay organized, and to report on their sales pipeline. In some cases, a disgruntled employee might suggest that a CRM …

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