Ross Johnston, Executive Director, Co-operative Education, University of Waterloo

The University of Waterloo was interested in working with a partner that was willing to provide more than traditional sales training. In the academic world, the word ‘sales’ often carries a negative connotation. SalesEvolve was able to understand that and work with it. They helped to alleviate the fear of sales in our employees and focused on the benefits of providing sales as a service.

We didn’t want this to be a tick box exercise or a ‘one and done’ training delivery model. We wanted this training to continue to live where sales management were equipped with the tools to continue to train their employees and new hires. SalesEvolve went one step further – and created the legacy to build the sales training module into our onboarding for new team members.

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