July 2, 2015
Lead Generation should be left to the experts
Lead Generation is a term that is used so often in sales and business, that it’s meaning is often misunderstood. Generating legitimate interest in a clients products or services takes time, effort and skill. And often that skill is overlooked in sales people.
Statistics show that 8% of sales people get 80% of sales, because often times people give up during the first phase of the sales cycle. Outsourcing Lead Generation to experts who are qualified in connecting and creating interest is a smart use of time and resources.
These are just a few benefits to using expert lead generators:
1. Ease of Cost Management:
Successful Lead Generation programs that are hosted in-house can be expensive. Things like staffing costs and hiring costs are not the only financial implications to consider. Also things like data driven analytic software and marketing automation software are expensive to purchase, and a great lead generation team will need those tools if they want to be successful. Using a lead generation experts, that already have infrastructure, resources and tools to assist you in your lead generation is a wise use of your dollars.
Also costs like pay and compensation for lead generation in-house can become expensive. These are costs that are more easily managed when outsourced. Whether you are making a long term commitment, or starting on a project based program, using a trusted outsourcing partner can lower the costs associated with employee retention, benefits, managements costs and other administrative duties.
2. Utilizing the specialized experience of a lead generation company
The honest truth is that your most trusted and experienced sales people don’t want to spend their time calling on prospects. They would much rather be working with opportunities that are ready to close and driving deals through the pipe. Lead Generation experts are skilled at this vital role in the sale process and thrive on creating qualified opportunities. Utilizing a team that already is motivated to do the hard work of creating initial connects and opposites is a great resource of time. This frees up your already successful sales-team to work on closing deals.
3. Leads are often missed – even by the best sales people
Sales leads that come into your business are always categorized by those leads that are hot, those that are warm, and those that are cold. It is truly difficult to divide those leads into categories correctly every time. Sales people that work on commission are always going to put their efforts toward low-hanging fruit. There is nothing wrong with sales people spending time on hot leads the issue is that often times warm leads get neglected. You need to get more out of your leads and outsourcing lead follow up to an outsourced team assures that none of these leads ever get missed.
What are some of the benefits you have experienced in outsourcing lead generation to a specialized team or lead generation company? At SalesEvolve, our commitment is to always provide a professional sales outsourcing team to hit targets, grow revenue, build pipeline and win deals. We have worked with clients to launch new products and positioned startups for growth. We can scale beyond appointment setting or opportunity generation and we can drive deals through the pipeline.